If you have ever tried to ignore a box of doughnuts at work, you know how hard it is to keep your hands to yourself and walk on by. And once you walk on by, the battle isn’t over. Even if you are in a different room and down the hall, you can’t stop thinking about those doughnuts.
Why is it so hard to resist something as small and seemingly innocent as a doughnut? It has to do with habit—and mind set.
Hardwired habitsThe draw you feel from that doughnut goes way beyond just a mild interest: you are wired to want it, and resistance is hard. In his book, The End of Overeating, Dr. David Kessler MD explains the breakdown:
The resultOver one-third of all adults in our country are obese. We live in a society in which we are surrounded by highly-palatable foods (think restaurant foods and processed foods). The deeply ingrained habit of eating unhealthy food and too much of it is widespread. Everywhere we turn we are bombarded not only with unhealthy food, but also with a neural circuitry that drives us to pursue that unhealthy food.
Remap your brain with mindsetAnd now the good news: you can start right now to change the trajectory that you are on. You can rewire your brain and begin reducing the power that those opioid-producing foods have over you. You can draw a new map in your mind that will have you passing by the doughnuts on your way to better pleasures.
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